PU Prime and the Argentina Football Association (AFA) have officially marked a major milestone in their ongoing partnership with a formal signing ceremony hosted at the Argentina Football Academy Vallecas, situated in the heart of Madrid.
This landmark event celebrated the strategic alignment between two globally recognised institutions—PU Prime, an established international brand, and AFA, a legendary name in world football. The event served as both a symbolic endorsement of their shared ambitions in driving excellence, global reach, and high performance.
The ceremony commenced with a welcome meet-and-greet between senior leadership teams from both parties, setting a tone of collaboration and mutual respect. At the core of the event was the official signing of the partnership agreement, followed by a symbolic exchange of official AFA shirts. The moment served as a visual representation of the mutual respect and shared commitment between PU Prime and the Argentina Football Association—highlighting unity, growth, and global cooperation.
This was followed by a guided tour of the Academy’s facilities, offering guests an inside look at the training grounds that have helped shape Argentina’s world-renowned football talent. The academy, known for producing disciplined, world-class athletes, provided a fitting backdrop for a partnership rooted in shared values of ambition and development.
Speaking on behalf of
PU Prime, Mr. Daniel Bruce, Managing Director, delivered a heartfelt message to commemorate the occasion:
“
Today, we’re here in beautiful Madrid to celebrate a partnership that brings together two forces committed to excellence — PU Prime and the Argentine Football Association.
The AFA is famous for building world-class talent and having a brand that is known throughout the world. This is something that PU Prime is constantly striving toward and is well on its way to achieving.
The partnership represents a significant step forward in the growth of our business, and we are honoured to be named alongside such a prestigious organisation.
Thank you to the AFA for being a part of this exciting new chapter. We look forward to a long and fruitful partnership, one that pushes the boundaries of what success looks like, and drives growth for both organisations. ”
Mr. Leandro Petersen, Chief Commercial and Marketing Officer of AFA, expressed his support for the partnership, stating:
“
Football is a global language, and today, we add a new voice to our story by welcoming PU Prime as a valued regional partner in the world of Argentine football. We are honoured to have this exciting partnership with a partner that shares our values of excellence, innovation, and commitment to performance.
Together with PU Prime, we look forward to creating meaningful experiences that unite football supporters and celebrate the spirit of the beautiful game.
As we continue building on our rich history and global success, we are confident that this partnership will bring new opportunities for growth and mutual achievement. PU Prime, we are proud to have you with us. Welcome to the AFA family.”
Capping off the day was a live Q&A session featuring Mr. Javier Saviola, an iconic Argentine former professional footballer. Attendees were given a rare opportunity to hear firsthand insights on leadership, legacy, and the importance of global partnerships from one of football’s most respected figures.
This event marks only the beginning of a long-term collaboration between PU Prime and AFA—one that aims to inspire, engage, and build lasting value across both industries.
Best Regards,
FxCash Team
