Email Marketing for Forex Affiliates: What to Send & How Often

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Email marketing is one of the most powerful tools in a forex affiliate’s toolbox, yet beginners often overlook it. If you're only relying on blog posts or social media to promote your affiliate links, you're missing out on consistent, personal, and high-converting engagement.
In this guide, we’ll break down how forex affiliates can use email marketing effectively, including what types of emails to send, how often to send them, and how to grow your list using content tied to brokers like IC Markets, Exness, JustMarkets, and FBS.

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✅ Why Email Marketing Matters in Forex Affiliate Marketing​

While SEO and social media help attract visitors to your site, email lets you build a lasting relationship with them. Once someone joins your list, you don’t have to fight algorithms or hope they return—you can deliver value directly to their inbox.

Benefits of email marketing for forex affiliates:​

• Consistent communication builds trust (and trust boosts conversions)
• Higher affiliate link click-through rates compared to social media
• More chances to educate and promote various brokers
• Segmented targeting (e.g., beginners vs advanced traders)

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✅ What to Send: 5 Email Types That Convert​

Not sure what kind of emails to send to your forex audience? Start with these five high-impact formats:

1. Welcome Email Series​

The first few emails set the tone. Create a 3–5-part welcome sequence:

• Email 1: Thank you, + what they’ll get from your list
• Email 2: Beginner-friendly guide (e.g., “How to Open a Trading Account with Exness”)
• Email 3: Broker comparison (e.g., IC Markets vs JustMarkets: What Should You Choose?)
• Email 4: Invite to join your private Telegram or Facebook group
• Email 5: Special affiliate offer (e.g., signup bonus on FBS)

Pro Tip: Include your affiliate links naturally in the guides and comparisons. Don’t oversell—just offer helpful insights and let the link do the work.

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2. Weekly Educational Content​

Create short, value-packed lessons on:

• Trading basics (e.g., What is leverage?)
• Platform walkthroughs (e.g., Using MT4 with IC Markets)
• Copy trading strategies (great for promoting JustMarkets or FBS)

End each email with a related affiliate link. For instance:

“Want to try this strategy live? Start with JustMarkets—they offer a copy trading platform that’s beginner-friendly.”

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3. Affiliate Promotions and Offers​

Some brokers offer seasonal bonuses, competitions, or deposit perks. Let your audience know.
Example:

“ IC Markets just launched a limited-time cashback offer for new traders. If you've been waiting to get started, this is your chance.”

These emails create urgency and often lead to quick conversions.

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4. Case Studies or Success Stories​

Share stories (even anonymous ones) of traders who succeeded using the broker you're promoting.
Example subject:

“How Peter Grew His $100 Account with Exness in 3 Months”

Include screenshots, quotes, or interviews if possible—authentic stories build credibility and push readers to take action.

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5. Broker Reviews & Comparisons​

These are evergreen and great for click-throughs. Compare features like spreads, withdrawal speed, trading platforms, and minimum deposits.
Example:

“IC Markets vs FBS – Which Broker is Best for Beginners in 2025?”

Make sure to include your unique referral links in both the email and any blog post you link to.

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✅ How Often Should You Send Emails?​

Consistency matters more than frequency. Here’s a smart schedule for beginner affiliates:

Email Type	Frequency
Welcome Series	1 email per day for 5 days (new sign-ups)
Weekly Tips/Guides	Once per week (e.g., every Thursday)
Promotions/Offers	1–2 per month, depending on deals
Reviews/Case Studies	2 per month

Stick to a schedule your readers can expect, and use a mix of educational and promotional content so you don’t come off as “salesy.”

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✅ How to Build Your Email List​

You need people to send emails to, right? Here are easy ways to start building your list:

1. Lead Magnets​

Offer a free download in exchange for an email, like:

• “Forex Starter Kit PDF”
• “Top 5 Brokers in Africa for 2025 (with bonus links)”
• “Step-by-Step: How to Open Your First Trading Account”

2. Content Upgrades​

Add opt-in boxes inside your blog posts:

“Want this trading checklist in PDF form? Enter your email and I’ll send it to you.”

3. Popups and Slide-ins​

Use tools like MailerLite, ConvertKit, or Brevo (formerly Sendinblue) to create non-intrusive popups offering your freebie or newsletter.

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✅ Recommended Email Tools for Affiliates​

Here are simple email platforms to start with as a forex affiliate:

Tool	Best For	Free Plan
MailerLite	Beginners, automation, popups	✅
Brevo (Sendinblue)	Regional targeting, SMS/email combo	✅
ConvertKit	Bloggers and content creators	✅
GetResponse	Landing pages + email funnels	✅

All of them allow you to add affiliate links, but always check their terms and keep emails valuable, not spammy.

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Final Thoughts: Your List Is Your Asset​

If your blog or website disappeared today, your email list would still be there—and so would your audience. As a forex affiliate, building that list gives you control, consistency, and high-converting potential that no algorithm can take away.
By sending the right mix of content—helpful tips, broker reviews, and well-timed promotions—you’ll build trust, authority, and a steady stream of affiliate income.

Remember the brokers we have tested and trusted so far when it comes to the best services in trading, and also for potential affiliate marketers, are:
1. www.icmarkets.com
2. www.exness.com
3. www.justmarkets.com
4. www.fbs.com

Start simple: create a lead magnet, write your first welcome email, and invite your blog readers to join your list. Everything else builds from there.